The unclaimed space

Be wary of society and culture’s imposition of meaning. By consumerising spirituality, seeking, and personal reflection, the marketplace tries to own the final space of intimacy.

By establishing goals around personal meaning, the marketplace creates the same dopamine-driven hunt it does everywhere else. And it’s the one that’s most terrifying.

By attempting to lay claim to your own search for purpose and meaning, it strips you of the ownership of your own direction. Worse still, it suggests that it is capable of ownership.

To reclaim that space is to create a marker around it. To say that the space is sacred. Not in a dogmatic sense, but to lay claim and wallow in the vastness of your interiority. And in doing so, keep external imposition out.

The end result is that there isn’t one. That once again you can walk a pathless path. One that has no end destination. And therefore is fused with meaning and purpose. One that isn’t driven by profit or material purpose.

But the market is shrewd. And cynical.

You will need to be neither.